SenseCheck: AI-Powered Comms Stress-Testing
Designed and built a demographic simulation platform that lets organisations stress-test draft announcements against 148,000 synthetic Singapore personas before publication. SenseCheck identifies which phrases trigger…
K-pop Twitter Network Analysis
Interactive D3.js visualization exploring Twitter connections between 25+ K-pop celebrities, revealing network patterns by entertainment company
Volunteer-Student Matching Platform
Full-stack platform for MAD WISH initiative that automates matching of migrant workers with volunteer English mentors, replacing manual spreadsheet-based processes
Analysis of National Day Rally speeches
Led comprehensive analysis of 30 years of National Day Rally speeches (1991-2023) using advanced NLP techniques
Virtual Veteran: AI-Powered Organisation Memory
Built an AI-powered chatbot that preserves and makes accessible organizational knowledge from email archives
Young ESOMAR Society Award
This groundbreaking research used discrete choice modeling to quantify the relative value of different social media reactions, winning the Young ESOMAR Society Award 2019 at…
From Rail to Real Estate: Award winning Tableau Dashboard
Developed a machine learning pipeline that fuses Natural Language Processing (NLP) with audio feature analysis to quantify the impact of lyrical themes on commercial music…
Topic Modelling of Song Lyrics to Predict Billboard Longevity
Developed a machine learning pipeline that fuses Natural Language Processing (NLP) with audio feature analysis to quantify the impact of lyrical themes on commercial music…
SmartSaver: Bank Calculator Tool
Developed an analytics decision platform that transforms complex banking data into actionable financial insights, empowering users to optimize their savings strategy through personalized calculations and…