part builder
part data story-teller
full-time problem-solver

Hello,
I'm Debby

About me

I spent years as a consultant telling stories with data...

...now, I engineer the
systems that make those
stories possible

How I work. To me, a project isn’t done when the code runs. It’s finished someone makes a better decision because of it. I love owning the whole journey. From architecting the backend to pitching the final demo in the boardroom, I bridge the gap between the terminal and the stakeholders to ensure the tech doesn’t just run, but actually lands with the users. Not because I can’t specialize, but because I believe the best systems are built by people who understand every layer.

I build the plumbing

Turning messy data swamps into trusted, single-source-of-truth systems. I’ve stood up AWS environments, automated ETL pipelines that replaced 2 hours of manual Excel pain with a 5-minute script, and maintained the certified data sources behind dashboards serving 1,300+ users.

I make AI earn its keep

Problem first, technology second. Unlike traditional software, AI doesn’t scale for free. Every API call costs money. Every token adds up. So I think hard about cost structure from day one. I designed a Text2SQL engine that lets non-technical colleagues query databases in plain English. Not because LLMs are cool, but because the alternative was a 3-day turnaround from an analyst for every questions.

I translate for both the Boardroom and the terminal

A decade of consulting taught me that the best technical work is useless if nobody understands it. I’ve presented to 1,000 delegates at an international congress, trained teams on AWS and SQL, and built dashboards that drove 138% higher engagement than platform average. I’m equally comfortable in the terminal and the boardroom and I know which room needs which language

About me

Straddling across data, tech and consultancy

Translating technical intelligence
into strategic business value

Data & Machine Learning

  • Built hybrid BERT/GPT-4 deployment architecture achieving GPT-4 accuracy at 16% less cost/li>
  • Engineered ARIMA forecasting system for housing analysis (1-2% MAPE vs industry standard 5-12%)
  • Designed NLP pipeline processing 30+ years of policy documents using Python and OpenAI API

Architecting the engines
of automated innovation

Tech & Architecture

  • Architected a security-first AWS cloud data environment with automated data quality frameworks that was built to enterprise compliance standards from day one
  • Engineered ETL/ELT pipelines using PySpark and SQL, reducing processing time from 2 hours to 5 minutes (96% improvement)
  • Designed Text2SQL2Chart pipeline using LLM for natural language data access

Translating technical intelligence
into strategic business value

Strategic Consultancy

  • Led Analytics practice exceeding revenue targets by 5%
  • Managed $2M research projects for global industry clients
  • Presented insights through interactive visualizations and client workshops

Highlighted Projects

Things I've Built

I believe the best way to learn is to do. “A mix of production systems, competition winners, and weekend experiments. Some projects are anonymized for confidentiality but the engineering is real.

SmartSaver: Bank Calculator Tool

SmartSaver: Bank Calculator Tool

Birdhouse: Data-driven Senior Care Monitoring

Birdhouse: Data-driven Senior Care Monitoring

Topic Modelling of Song Lyrics to Predict Billboard Longevity

Topic Modelling of Song Lyrics to Predict Billboard Longevity

From Rail to Real Estate: Award winning Tableau Dashboard

From Rail to Real Estate: Award winning Tableau Dashboard

Young ESOMAR Society Award

Young ESOMAR Society Award

SenseCheck: AI-Powered Comms Stress-Testing

SenseCheck: AI-Powered Comms Stress-Testing

June 3, 2025

SmartSaver: Bank Calculator Tool

Developed an analytics decision platform that transforms complex banking data into actionable financial insights, empowering users to optimize their savings strategy through personalized calculations…

  • Role

    Product Owner & Developer

  • Tech

    React, Tailwind CSS, Supabase, Framer Motion

View Project
June 3, 2025

Birdhouse: Data-driven Senior Care Monitoring

Led the data architecture and analytics for Birdhouse, a winning solution at Build For Good Hackathon that addresses unnoticed senior deaths in Singapore through…

  • Role

    Data Architect & Engineer

  • Tech

    PostgreSQL, Tableau, Python, IoT Sensors

  • Status

    Completed. 🏆 Won Build For Good 2024 hackathon!

View Project
June 3, 2025

Topic Modelling of Song Lyrics to Predict Billboard Longevity

Developed a machine learning pipeline that fuses Natural Language Processing (NLP) with audio feature analysis to quantify the impact of lyrical themes on commercial…

  • Role

    Data Scientist

  • Tech

    Python, Scikit-learn, LDA (Latent Dirichlet Allocation), Spotify API, Genius API, Pandas, NLTK

  • Status

    Completed

View Project
June 3, 2025

From Rail to Real Estate: Award winning Tableau Dashboard

Developed a machine learning pipeline that fuses Natural Language Processing (NLP) with audio feature analysis to quantify the impact of lyrical themes on commercial…

  • Role

    Data Scientist

  • Tech

    Python, Scikit-learn, LDA (Latent Dirichlet Allocation), Spotify API, Genius API, Pandas, NLTK

  • Status

    Completed

View Project
June 3, 2025

Young ESOMAR Society Award

This groundbreaking research used discrete choice modeling to quantify the relative value of different social media reactions, winning the Young ESOMAR Society Award 2019…

  • Role

    Lead Researcher

  • Tech

    Discrete Choice Modeling, Conjoint Analysis

  • Status

    Completed.🏆 Won Young ESOMAR Society Award!

View Project
June 3, 2025

SenseCheck: AI-Powered Comms Stress-Testing

Designed and built a demographic simulation platform that lets organisations stress-test draft announcements against 148,000 synthetic Singapore personas before publication. SenseCheck identifies which phrases…

  • Role

    AI Engineer, Product Owner & Developer

  • Tech

    LangChain, LangGraph, Arize Phoenix (OpenTelemetry)

  • Status

    Iteration 2 in PRD

View Project